What the heck is StoryJacking?  This is a question that I have been fielding a lot recently.  Part of the reason is that I invented the StoryJack mashup, so this is a new concept.  If you don’t know what it is, you are not alone.

We all live in stories: the ones we tell ourselves, the ones others tell us, the ones we believe, the stories that scare us, and the ones that we use to drive ourselves forward.  Stories are our narrative, describing life as we see and feel it.  Every bit of information that we take into our mind comes to us in the form of a story, the news, movies, reality tv, books, gossip, education.  And, if you think about the things that capture your attention, it’s probably a juicy story.

Narrative psychology is a viewpoint or a stance within psychology concerned with the “storied nature of human conduct” or in other words, how human beings deal with experience by constructing stories and listening to the stories of others. (Wikipedia)

As you’re looking, you will see stories everywhere.  Our lives are so intertwined with stories that we are often unconscious to the mystery and magic that are embodied in the stories that we connect with, and how those stories impact us.

As children we play in the fields of make believe, enjoying the stories we create from the mist of our imaginations.

Today, science is showing us that our memories, the very things that generate our life stories, are mostly made up.  Yet, we are constantly creating narratives to explain ourselves, or situations, and these stories are filled with tragedy as well as triumph.  Stories can capture us within powerful emotions.  There is always a story that we are telling ourselves in every situation.  Whether we feel empowered or disempowered, there is a story we are telling.  These powerful stories engage us and form a glue that binds us to people, places, ideas, and ultimately to our sense of self.

Stories help us to describe and align with our tribe; the people we will love, the people who will challenge us, the work we are passionate about, the lives that we will create, what we could never do, what we must absolutely do, and each intention is a story.

It can feel overwhelming, but we have the unlimited ability to change stories that don’t work for us, and as they change, they have the power to transform how we interact with the world around us.

StoryJack / stohree jak / verb

Story a narrative, either true or fictitious, designed to instruct the hearer or reader; a narration of the events in the life of a person or the existence of a thing, or such events as a subject for narration: example the story of his life or the story we tell ourselves about what we are capable of, in Business it might be the story of our organization or how our team is functioning.

Jack to increase, develop, raise, or accelerate. (Typically followed by something: in this case, awareness, understanding, or insights) To boost the morale of; encourage.

Related terms: StoryJacking, StoryJacked, StoryJacks

Noun: StoryJacker ex. I am a StoryJacker, helping people recognize the stories that will transform their lives, careers, teams, and businesses.

So, what’s your story?  Are you a StoryJacker too?

I am developing a podcast series, StoryJacker, if you think you have an interesting and transformational story, I would be very interested in connecting and having a conversation about having you on the show.  Thank you for reading. 

photo: from bigstockphoto.com

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